Owl’s Eye Productions, Inc



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A Marketing Company


Committed to your success!

As you know, the world of search engines is changing rapidly. Many no longer accept individual submissions, relying instead on their own robots to identify web sites. Other search engines use pay-per-click models or pool content with other search engines. Strategies for indexing seem to change from day to day and competition for top positions in search engine results has never been greater…or more confusing!

    It's hard to keep up with these changes and understand how they might
    affect YOUR search engine rankings, and therefore your business.


With our long years of experience with literally thousands of websites representing scores of different types of businesses, we think we've developed a better approach to website marketing which addresses these issues and provides an innovative and affordable way to help you make sense of the website marketing game.

Called The Website Management Program, it allows us to develop and implement a plan with you for improving how your site interacts with search engines, so that the audience you seek can find you.

Overview:

We have determined that the best approach is a long-term effort,
which should include:

  • Ongoing analysis of search engine positions.
  • Ongoing review of site content.
  • Regular submission to search engines.


Here's how it works:

First, you are assigned a Client Services manager who will assist you in web site marketing. Your manager will check the current search engine position of your key words to provide a baseline for measuring future growth. Your Client Services Manager will then:

  • Analyze your web site, making sure your business terms are translated into content which will be presented appropriately for search engines.
  • Examine your site structure and design to make sure there are no obstacles to effective search engine indexing. Many very attractive web sites are not designed to achieve maximum benefit from search engine indexing, and your account manager will know what works and what doesn't.
  • Spider your site for "robot.txt" files. These files are designed to prohibit the indexing of web sites. An incorrectly placed or configured "robot.txt" file will prevent your web site from getting indexed. We'll let you know if we find any.
  • Index your entire site, compiling a list of every web page on your site (except those prohibited by "robot.txt").
  • Post every web page individually to the search engines.
  • Track your web site position each month, reporting the progress to you.
  • Additionally, your Client Services Manager can also implement pay-per-click campaigns and other marketing programs designed to increase relevant web site traffic.

For a free website analysis, please call us at (727) 490-9750.